舔狗

What does 舔狗 mean?

A 舔狗 keeps giving attention to someone who does not want it back: meals, gifts, midnight replies, favors nobody asked for. The word mocks the imbalance rather than the affection itself, and it is blunt enough that being called one stings. The famous line 舔狗舔到最后一无所有, roughly that the licker ends up with nothing, spread as both warning and punchline. English internet culture has a word for something similar in simp, and like simp it doubles as a half-joking insult people also use on themselves.

Where does 舔狗 come from?

The word took shape on Baidu Tieba forums, where 舔 (to lick) already described groveling for someone's attention. It went wide in 2018, when the line 舔狗舔到最后一无所有 started circulating as screenshots, and explainers such as the one 海峡网 ran on October 25, 2018 showed how mainstream the word had become.

How to use 舔狗

• 他给喜欢的人连送一个月早餐，朋友劝他别当舔狗，他说这是自愿的。
  Tā gěi xǐhuan de rén lián sòng yí ge yuè zǎocān, péngyǒu quàn tā bié dāng tiǎn gǒu, tā shuō zhè shì zìyuàn de.
  He brought breakfast to his crush for a month straight; friends told him to stop being a 舔狗, and he said it was voluntary.
• 直播间里有人刷礼物刷到榜一，弹幕齐刷刷飘过：舔狗舔到最后一无所有。
  Zhíbō jiān lǐ yǒu rén shuā lǐwù shuā dào bǎng yī, dànmù qíshuāshuā piāo guò: tiǎn gǒu tiǎn dào zuìhòu yìwúsuǒyǒu.
  A viewer tipped his way to first place in a livestream, and the chat scrolled one line over and over: a simp ends up with nothing.